Hey it's Paul, welcome to my tenth newsletter!

The thing about AI is that it makes it possible for anyone to launch an online activity.

What I mean is that before, you would have needed a whole team to carry out certain projects.

But now you can do (almost) anything yourself.

The best example is the creation of a professional logo. Today I'm going to show you how!

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The perfect tool for creating a logo

The one we're going to use today is called Microsoft Designer.

And, of course, you're getting to know me: it's free!

To access it, go to designer.microsoft.com and log in.

1. Create logo base

You will then be taken to the Microsoft Designer home page.

Click on generate image and follow the prompt structure below:

Prompt: [TOPIC], contours, very simple design, svg
E.g.: a beer mug with foam, contours, very simple design, svg

Then just select the image you like best.

This will serve as the basis for your future logo!

2. Edit your logo

You can then modify your logo as you wish.

For example, you can remove the background in one click using this icon:

This way, your logo will be perfectly outlined on a transparent background.

Perfect for use on a website, for example!

But it's also possible to add text (by clicking on the button in the left-hand menu), modify colors, add shapes...

It's just like Canva, if you're familiar with it.

3. Download your logo

Once you've completed your modifications, it's time to download the result.

Nothing could be simpler:

Just click on "Download" in the top right-hand corner and check both boxes.

And now it's already over!

But I still have one last surprise for you...

Bonus: Vectorize your logo

Vectorizing your logo can be very useful. For example, it allows you to enlarge it ad infinitum without pixelating.

Handy if you need to print it large.

Adobe provides a free tool for this purpose: https://express.adobe.com/tools/convert-to-svg

Upload your logo, and you're done!

Whereas before you had to master Photoshop and other complex tools, now AI makes it quick and easy to create your first logo.

Obviously, this isn't the end of designers and graphic artists. But it does make it possible for everyone to launch their business at lower cost.

Have a great weekend and see you next week!

Paul

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